Why Data Collection is Vital to Business Growth in 2020

May 18, 2020

It’s no secret that the largest companies in the world collect large swaths of data. Companies like Google, Facebook, and Apple collect petabytes of data every day. That’s millions of gigabytes of data – enough ones and zeros to fill over 15 thousand iPhones a day. But why do these companies focus so much on […]

Turning a Product Recall into an Opportunity to Strengthen Customer Loyalty

May 13, 2016

You never plan on having a recall, and you probably don’t have a plan for handling one.  Unfortunately, recalls are occurring with increasing frequency, and we at DataWorks see them affecting companies of all sizes.  Rapid growth, communication hiccups, and a momentary lapse in oversight can adversely affect any product today.  When a recall does […]

Clean Up Your Mailing List AND Your Office

February 23, 2016

Look around your office right now. Do you see a box or tub overflowing with returned mail? If so, don’t despair, rejoice! You are looking at a great opportunity to clean up your mailing list. Postal rates will increase again in April 2011. Using current, correct mailing addresses will save you money on postage. And […]


February 23, 2016

In 2002, Theo Epstein was hired by the Boston Red Sox and began using statistics to develop more meaningful metrics for evaluating baseball players. Billy Beane, general manager of the Oakland Athletics, was doing the same thing in California. The next year, Michael Lewis published his bestselling book ‘Moneyball’, which revealed how the A’s, Red […]

DataWorks Powers Through Sandy Outages

February 23, 2016

Superstorm Sandy left 300,000 homes and businesses without power in our area, the Lehigh Valley of PA. Due to high wind and flood warnings, DataWorks closed early Monday afternoon so that all staff members could travel home safely. Our power was restored late Wednesday, but phone and internet service remained unreliable due to a problem […]

Founder of Lutron, Joel Spira, passes peacefully

February 23, 2016

The visionary founder of one of our important clients has passed away, he was 88. Joel Spira invented the dimmer switch, which has become ubiquitous in most homes and is used by millions of people for everything from setting different lighting moods to saving energy. Most recently, Lutron has been instrumental in innovating motion activated […]

Analysis Amidst Constant Change

February 23, 2016

“The Only Thing That Is Constant Is Change” – Heraclitus Here at DataWorks we love data and know that your customer data is in a constant state of change. In fact, we specialize in providing our clients with detail data analysis in the midst of constant change. For one Fortune 500 client, that manufacture building […]