Look around your office right now. Do you see a box or tub overflowing with returned mail? If so, don't despair, rejoice! You are looking at a great opportunity to clean up your mailing list. Postal rates will increase again in April 2011. Using current, correct mailing addresses will save you money on postage. And a good clean ... — Read More
There are two great reasons to keep the addresses in your mailing list up to date: (1) Your message will reach more of your audience, and (2) you will save money on postage. Previous posts have discussed several ways to improve your mailing list: address standardization, address correction, and updates from returned mail. Postal ... — Read More
According to the U.S. Postal Service, 14% of Americans move every year. That’s about 43 million people! If you do not have a system in place to update your databases and mailing lists from returned mail, you will waste a substantial amount of money on postage. Even worse, some of your intended audience may not get your message. Here’s what ... — Read More
If you are blessed with a somewhat uncommon name like I am, you are used to seeing many creative spellings. In my case, Sheila is often transposed to Shiela or Shelia. I can live with that. And if someone sends me a letter with my name misspelled on the envelope, it will still get to me. But if someone sends me a letter with my street or city spelled ... — Read More
The rising cost of printed materials and postage is driving companies to communicate more by email. You can send an email with a link to online information for a fraction of the cost of printing the same information and mailing it in an envelope. Moving to all-email communication sounds like a no-brainer, right? Unfortunately, the ... — Read More
"If It's the Best Addressed It's Ahead of the Rest." This catchy phrase appears in several educational publications from the U.S. Postal Service. Your mail may be delivered even if you don't adhere to the USPS standards for address formats. But by following some simple guidelines, you can ensure that your mail will be scanned and coded ... — Read More
