DataWorks Blog

How to Decrease Your Storage Costs and Make Your Customer Smile!

Posted on October 15, 2009 by Sheila O'Connell

Marketing promotions come and go, but the promotional materials can live on forever in a warehouse. Our project managers often hear the phrase, "Can you just hang on to it for a while?" after a promotion is completed. Over time, storage costs for product literature, promotional items and sample products can add up to a tidy sum. One of ... — Read More

Address Correction

Posted on August 31, 2009 by Sheila O'Connell

If you are blessed with a somewhat uncommon name like I am, you are used to seeing many creative spellings. In my case, Sheila is often transposed to Shiela or Shelia. I can live with that. And if someone sends me a letter with my name misspelled on the envelope, it will still get to me. But if someone sends me a letter with my street or city spelled ... — Read More

Build and Maintain Your Email List

Posted on August 24, 2009 by Sheila O'Connell

The rising cost of printed materials and postage is driving companies to communicate more by email. You can send an email with a link to online information for a fraction of the cost of printing the same information and mailing it in an envelope. Moving to all-email communication sounds like a no-brainer, right? Unfortunately, the ... — Read More

Address Standardization

Posted on August 13, 2009 by Sheila O'Connell

"If It's the Best Addressed It's Ahead of the Rest." This catchy phrase appears in several educational publications from the U.S. Postal Service. Your mail may be delivered even if you don't adhere to the USPS standards for address formats. But by following some simple guidelines, you can ensure that your mail will be scanned and coded ... — Read More

Welcome!

Posted on August 10, 2009 by Sheila O'Connell

I’m pleased that you have found the DataWorks blog, your internet headquarters for sharing tips, ideas and stories about managing data, reducing costs, and handling unique situations that arise when working with database information.  I’ll be posting short articles that I hope will help you to use your data more effectively and ... — Read More